Archive for the Content Category

How to Generate Interesting Content

How to Generate Interesting Content

“From white papers to blog posts, much of the B2B content world is made up of tedious documents that are thinly disguised sales pitches. Unfortunately, ‘tedious’ isn’t getting anyone excited.” – Sandro Jaeggi It’s a piece of cake to generate interesting content – when you’re a B2C

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4 Strategies for Better Story-Telling

4 Strategies for Better Story-Telling

At iFusion, we like to say that “we write for humans.” The first time I heard someone use the phrase, I though, “duh! Who else would be reading this stuff?” But in an era that emphasizes search engine optimization and “findability,” it’s a mantra that serves us surprisingly

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Email Marketing Basics

Email Marketing Basics

The first step in creating a great email program is to segment your list and set marketing objectives that are both achievable and measurable for each. By defining and segmenting your list, you help increase the return on investment as you test and discover the types of

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Is Email Marketing Still Relevant?

Is Email Marketing Still Relevant?

“The email channel has evolved beyond the typical e-newsletter. Now campaigns with videos, surveys and other rich media content give burgeoning companies the edge they need. It is also relatively inexpensive—something that is always important to a new company.” – Megan Feltes With all the hype around

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