Archive for the Tools / Tips Category

Jeff Haynie: The 5 Things Entrepreneurs Need to Avoid

Jeff Haynie: The 5 Things Entrepreneurs Need to Avoid

Former Atlanta resident and serial entrepreneur Jeff Haynie was the featured keynote speaker at the Advanced Technology Development Center’s (ATDC) annual Startup Showcase Fast Pitch session this year.  It was an opportunity for  Haynie to share mistakes that entrepreneurs ought to avoid. For the community, it was

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Facebook Audience Optimization for Organic Posts

Facebook Audience Optimization for Organic Posts

The declining reach of posts has been an issue for page owners on Facebook with organic posts reaching fewer and fewer of its intended audience without a paid ad. It appears that our cries have been heard and the tech giant has rolled out the Facebook Audience

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5 Audience Insights for Better Sales and Marketing

5 Audience Insights for Better Sales and Marketing

You’ve been successful acquiring new customers but now it’s time to accelerate that process. You have basic audience insights: target industries, ideal company size and even the titles of those within the organization responsible for making the purchase decision for your product or service. But the sales

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How to Generate Interesting Content

How to Generate Interesting Content

“From white papers to blog posts, much of the B2B content world is made up of tedious documents that are thinly disguised sales pitches. Unfortunately, ‘tedious’ isn’t getting anyone excited.” – Sandro Jaeggi It’s a piece of cake to generate interesting content – when you’re a B2C

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4 Strategies for Better Story-Telling

4 Strategies for Better Story-Telling

At iFusion, we like to say that “we write for humans.” The first time I heard someone use the phrase, I though, “duh! Who else would be reading this stuff?” But in an era that emphasizes search engine optimization and “findability,” it’s a mantra that serves us surprisingly

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Email Marketing Basics

Email Marketing Basics

The first step in creating a great email program is to segment your list and set marketing objectives that are both achievable and measurable for each. By defining and segmenting your list, you help increase the return on investment as you test and discover the types of

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