Former Atlanta resident and serial entrepreneur Jeff Haynie was the featured keynote speaker at the Advanced Technology Development Center’s (ATDC) annual Startup Showcase Fast Pitch session this year. It was an opportunity for Haynie to share mistakes that entrepreneurs ought to avoid. For the community, it was
more →“From white papers to blog posts, much of the B2B content world is made up of tedious documents that are thinly disguised sales pitches. Unfortunately, ‘tedious’ isn’t getting anyone excited.” – Sandro Jaeggi It’s a piece of cake to generate interesting content – when you’re a B2C
more →At iFusion, we like to say that “we write for humans.” The first time I heard someone use the phrase, I though, “duh! Who else would be reading this stuff?” But in an era that emphasizes search engine optimization and “findability,” it’s a mantra that serves us surprisingly
more →The first step in creating a great email program is to segment your list and set marketing objectives that are both achievable and measurable for each. By defining and segmenting your list, you help increase the return on investment as you test and discover the types of
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