Archive for the Tools / Tips Category

Tough Love Advice for Startups

Tough Love Advice for Startups

In honor of Valentine’s Day, I’ve compiled a list of advice most commonly ignored by startup founders: 1. Your friends will lie to you. If you’re taking the Lean approach to building your startup and you’re actively conducting customer discovery interviews, don’t interview people you know. Why?

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Impact of Long-Tail SEO

Impact of Long-Tail SEO

Low Competition + Low Cost + High Conversion Generally, B2C companies optimize for driving traffic to the site or page where the call to action is a purchase or a download while B2B companies focus their SEO efforts on generating quality leads that can be fed into

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Search Engine Marketing 101

Search Engine Marketing 101

It’s no secret: Website traffic is driven by search engines. With the algorithms that define search engine result rankings constantly evolving, it is important to understand the keys to applying SEO strategy for traffic optimization. SEOMoz offers a useful prima with their Beginner’s Guide – or watch this short video

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Be a Show-Off With LinkedIn Showcase Pages

Be a Show-Off With LinkedIn Showcase Pages

Social media makes it easy for users to pick and choose the topics, people and trends that interest them the most. On LinkedIn, businesses and brands can organize their content for followers in several different ways using Company Pages, Group Pages and – most recently – Showcase Pages. This latest

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5 Tips on Managing Toxic Personalities

5 Tips on Managing Toxic Personalities

…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.                                              — Dr. Maya

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3 Reasons Why Your Brand Fails on Twitter

3 Reasons Why Your Brand Fails on Twitter

With over 200 million monthly active users and as the world’s fastest-growing social network of 2012, Twitter is a platform that businesses can not afford to ignore. There are many ways to use this social network effectively to gain followers, spread your influence, and promote your business. However,

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