Archive for the Social Media Category

Facebook Audience Optimization for Organic Posts

Facebook Audience Optimization for Organic Posts

The declining reach of posts has been an issue for page owners on Facebook with organic posts reaching fewer and fewer of its intended audience without a paid ad. It appears that our cries have been heard and the tech giant has rolled out the Facebook Audience

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Be a Show-Off With LinkedIn Showcase Pages

Be a Show-Off With LinkedIn Showcase Pages

Social media makes it easy for users to pick and choose the topics, people and trends that interest them the most. On LinkedIn, businesses and brands can organize their content for followers in several different ways using Company Pages, Group Pages and – most recently – Showcase Pages. This latest

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3 Reasons Why Your Brand Fails on Twitter

3 Reasons Why Your Brand Fails on Twitter

With over 200 million monthly active users and as the world’s fastest-growing social network of 2012, Twitter is a platform that businesses can not afford to ignore. There are many ways to use this social network effectively to gain followers, spread your influence, and promote your business. However,

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Key Takeaways from Facebook’s “New-Look” News Feed

Key Takeaways from Facebook's "New-Look" News Feed

Facebook held a Press Event today to unveil their “New-Look” News Feed, with a more consistent experience across the desktop, tablet, and phone. According to Zuckerberg, this New-Look News Feed is designed to be a “personalized newspaper” that is highly visual with less clutter. Why the Redesign

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Using Buffer App to Tweet Like a Pro

Using Buffer App to Tweet Like a Pro

While there are plenty of social media dashboards and tools available, one of the absolute best apps we’ve come across in terms of scheduling the delivery of content is called Buffer. With the addition of browser extensions and the integration of analytics insights, Buffer is a tool that

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Beginner’s Guide to Facebook Insights

Beginner's Guide to Facebook Insights

Last October, Facebook rolled out their new Insights for Pages to help admins understand how their content reflects on their users. Facebook’s Insights is a free analytics tool that is actually very good, but is often underutilized. So let’s take a look at some of the key features,

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