The Situation

KontrolFreek makes video game console controller accessories for avid video gamers. The company’s thumbstick extenders are designed to improve accuracy and maneuverability, and alleviate thumb fatigue during prolonged game play. Revenue was generated through online purchases from their website and Amazon. in 2011, the company had established a blog, Facebook page and Twitter handle but was looking for an integrated marketing plan that would increase their mailing list and online traffic volume, and increase sales. They were also looking for a plan that could support the launch of three new products over a six-month period using existing marketing resources.

What We Did

  • KontrolFreekDeveloped buyer personas leveraging secondary research and communications audit of competitor marketing assets
  • Developed brand architecture and strategy with corresponding messaging
  • Developed an integrated marketing plan
  • Conducted RFP to identify new PR agency of record



  • 33k Email List increased 280% over 11 months
  • Product launch strategy incorporating product bundling helped KontrolFreek exceed revenue their 7-digit revenue goal for the year
  • Developed FreekNation umbrella brand that is still being used today



iFusion HQ

5200 Peachtree Road
Suite 2104