Customer Development and Engagement

Extensive b2b and b2c marketing experience coupled with access to a diverse network of partners in specialty services such as video production, media buying and design and development for mobile and the web, enables us to develop and execute customer development programs that fill the top of the funnel and engagement programs that move them toward selection.
Lead to rev

Lead to Revenue Optimization

Programs that accelerate revenue growth by creating engagement opportunities in the buyer journey and identifying marketing automation technology gaps the lead-to-revenue process.

Marketing tactics that support existing social selling practices, Demand Generation, Tradeshow, Special Events,Lead Profiling and Lead Nurturing programs are just some of deliverables.

Content Development

 Content Development + Syndication

Content that optimize brand engagement throughout the buyer journey, establish thought-leadership and subject matter expertise and syndication to communication channels relevant to target audiences.

Content types  include: Explainer and Product Demo videos, Customer Testimonials, Corporate Blogs, Case Studies, Newsletters, Podcasts, eBooks and White Papers are typical deliverables.

Social PR

Social Media/Community Management

Programs that build relationships between a company and its publics via Earned, Paid and Owned media to create preference for the company’s solution.

Activities include Social Media Plans, Media Relations, Press Release Services, Community Engagement Services, Analyst Relations and Crisis Communications Plans.

Typical Deliverables

Content Strategy
SEM/SEO
Conversion Programs
Customer Retention Program

White Papers
Case Studies
Email Marketing
Newsletter

eBooks
Instagram Campaigns
Corporate Blog
Video Content

 

Connect

iFusion HQ

5200 Peachtree Road
Suite 2104

www.ifusion.co

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