Step 1

The Precision Persuasion Method™

A Four-Part System

Persuasion starts where the audience already is; and not where you wish they were.

We identify the specific tension your audience is already grappling with:

  • What problem do they already believe exists?
  • Where are they uncertain, skeptical, or divided?
  • What would make them lean forward instead of tune out?
Step 2
When the structure of your message is right, delivering it becomes easier and more authentic.

We design the structural spine of you message. Not a script, but a system that is authentic to you, and relevant to your audience(s).

Key Elements

  • Core idea worth remembering
  • Logic sequence that earns belief
  • Proof hierarchy that builds trust
Experience Design
Whether designed intentionally or not; talks, pitches, and meetings are experiences.

We shape how the idea is encountered so that the audience experiences the understanding of your idea.

Every talk, pitch and keynote is designed for:

  • Cognitive load
  • Attention rhythms
  • Emotional pacing
Step 4
Invest. Approve. Support. Change Direction.
We align the message to the decision that actually matters.

Every message is engineered to answer the unspoken question:

“What do you want me to do?”
“Why does it make sense?”

Why This

Works

The Precision Persuasion Method is informed by:

  • Behavioral psychology
  • Design thinking
  • Real-world investor and executive dynamics
  • Hundreds of high-stakes presentations across tech, finance, science, and civic leadership

Real World Applications

Jennice Vilhauer

Andrea Thomaz

Chris White

This is not motivational speaking.

It’s applied decision science translated into human language.

How this shows up in
coaching.
When you work with us, coaching looks different.
We don't just rehearse lines. We design the rationale behind them first.
Client Feedback
"Through our work together, I gained clarity, structure and confidence in how I communicate my idea with intention."
We Don't Ask:
"How do you want to sound?"
We Ask:
"What does the audience needs to believe before they act?"
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the Precision Persuasion Method:

Narrative Architecture

Aligning company-level messaging to stakeholder groups

Executive Talk Lab

Developing signature talks and leadership communications that land

Signature Experiences

Curating idea-driven, immersive events that move participants, collectively

Pitch Catalyst Studio

Crafting investor-ready persuasion

Powered by
the Precision Persuasion Method:

Narrative Architecture

Aligning company-level messaging to stakeholder groups

Executive Talk Lab

Developing signature talks and leadership communications that land

Signature Experiences

Curating idea-driven, immersive events that move participants, collectively

Pitch Catalyst Studio

Crafting investor-ready persuasion

If the moment matters, design for persuasion.

If you’re facing a high-stakes moment, iFusion can help you
architect the narrative that wins.